Business leaders are some of the busiest people on Earth. Taking time out of their busy schedule for tech and digital tools can be a completely overwhelming task and might seem useless initially. Although, spending some time to figure out the most suitable technology or digital platform for your business can save you time later on. Employing digital technology will help you attract more and more potential customers.
The fact is that SMEs that use digital technology (web presence, ads online, SEO, SEM) are twice as likely to grow as those which don’t. It is evident that businesses that employ technology are twice as profitable as those which don’t.
Many small and medium businesses are interested in implementing technologies but the problem is the amount of time it takes to understand and learn about them. And also, they aren’t able to decide which technology and a digital tool that would work for their business. So here are five tips for SMEs to start out in tech.
You need to start out with one thing at a time
You can choose to learn LinkedIn, create a web page for your business, or use some email platform to send emails to your customers – and then learn from the people who have already done this. Keep updating the platform you choose, I’m sure you wouldn’t like it if we don’t post something new every day, same goes for your business, keep your clients updated.
Set a goal for yourself
Once you have set a goal, decide how much money you are going to spend on it. Talk to other leaders in your industry to find out the most cost-effective ways to get results. Try tools that are open-source or on trial periods to find out what works for your business.
Use your competitor’s knowledge to do it better
Find out who your competitors are and how they are interacting with customers online. Then the most important thing, find what sets your business apart and then improve that section.
Buy your competitor’s services or products
Yeah! You need to try your competitor in order to understand the way they serve their customers. This way you can find out what works and what doesn’t. Look specifically at who is doing what better and why they doing it better than others and then use that knowledge for your business.
The Internet is an ocean of opportunities and information. The more you create your online community, the more you will learn and grow with time. You can’t afford to ignore digital technology anymore, if you do, your business will bear the burnt. Mobiles haven’t come here to go away, millions of users are using mobiles and the Internet to search a business like yours.